Client Gold Launched; Focuses on Marketing Support for Real Estate Professionals

January 15 2004--Real-World PR, a public relations merchandising company, has opened a new division providing marketing materials to real estate professionals.

Client Gold ( will offer newsletters, brochures, postcards and presentation portfolios to real estate professionals to assist them in prospecting, client contact and business building.

Newsletters may be ordered in two electronic formats: e-mail version or Web-ready, as well as a four-page print version.

Postcards are available as a monthly series in quantities of 100-1,000.

Brochures are fully customizable and are available in quantities of 100 and up.

Presentation portfolios are designed to assist and prompt the real estate agent or broker when meeting with a client.

"Real estate professionals are an underserved market segment," said Client Gold founder, Yvonne Buchanan, who first began creating marketing materials for real estate agents in 1986."They are essentially independent businesspeople who are often given little marketing or business-building assistance from their broker firms. We are here to fill that hole."

Founded in 2001, Real-World PR ( is a public relations information provider offering total-solution products to underserved market segments. Real-World PR wholly owns The PR Academy (, a Web-based professional development institution, and Client Gold, a provider of marketing tools for real estate professionals. Real-World PR also sponsors About (, a Web-based public relations resource center.

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